Description
The portable, powerful way to get the word out.
Whether you’re trying to impress potential clients or introduce your business to people on the street, flyers help you get noticed – and stay top-of-mind. They’re an easy way to spread the word about new products and services, create buzz around sales or events and target specific audiences. So check out a huge variety of customizable templates, and create the handout, takeaway or presentation tool you’re looking for.
Choosing a paper stock
• Glossy finish is shiny and reflective, perfect for photos and images
• Matte finish has less glare, for a smoother appearance and more contrast
• Uncoated stock has no glare at all, great for readability and easy to write on
• Recycled stock has a more natural feel, made from 100% recycled materials
Choosing a paper weight
• Budget: 80-lb paper, 3.6-4-pt – similar thickness to magazines
• Standard: 100-lb paper, 4.5-6-pt (except for 70-lb linen and 80-lb recycled) – common in art or kids’ books
• Premium: 100-110-lb cover, 9.5-14-pt – heavier stock, similar to an invitation or poster
• Premium plus: 115-lb cover, 16-pt – thicker and more sturdy, like food or product packaging
Beautiful, consistent colors.
Printingmovies just received the G7 Master Qualification, a certification for the highest accuracy, consistency and quality of full-color printing.
Creating an eye-catching design
• Always include attention-grabbing text or photos
• To help with scannability, don’t use more than 2 different fonts
• Try adding a coupon or voucher right in your design
Making flyers go further
• Know your audience, and be sure to hand out your flyers at relevant events and spots
• Hook readers with the headline – you’ve only got a few seconds of their attention
• Give 1 clear call to action, and make your contact and social info big and bold
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